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Client:
CultureLancer Role: UX Research Lead Industry: EdTech / SaaS |
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Problem Statement
A majority of students enrolled at Historically Black Colleges and Universities (HBCUs) are at a disadvantage in the job market once they have graduated, compared to students enrolled at Predominantly White Institutions (PWIs). Although 107 HBCUs were created across the United States to provide access to higher education for Black students, the resources for professional development for post-graduation career transitions are severely lacking due to underfunding, and 75% of students from low-income households. CultureLancer aims to empower HBCU students with the benefits of technology, making it easier for students to find freelance job opportunities that cultivate success by building their career portfolios through real world experiences. To bring paying jobs to students, they recognize that businesses need to join the platform. Therefore, they make it easier for startups to source talent that fill their business growth needs. CultureLancer's EdTech career development platform provides a myriad of features for their student and business users, which include matching talent to projects, project postings, communication, payment processing, and more all on their platform.
Project Objective
To attract businesses to the CultureLancer platform by identifying their needs and goals, and create a seamless experience for their users.
Results and Outcomes
- Coming soon...
Scope
- Understanding the business needs, goals, and pain points of the business users.
- Improving the usability, features, and offerings on the platform.